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Understanding Your Customers (Without Asking Awkward Questions or Spending Millions)

Understanding Your Customers (Without Asking Awkward Questions or Spending Millions)

by Will | Aug 10, 2026 | Coffee Shop Owners, Consumer Insights, Industry Insights

There’s a reason customer feedback feels uncomfortable for a lot of independent café owners. You’re a small team. Many of your customers are regulars. Asking someone “on a scale of one to ten, how would you rate your experience?” while they’re trying to get to work...
La San Marco – Welcome to All Things Coffee!

La San Marco – Welcome to All Things Coffee!

by Will | Jul 24, 2026 | Behind the Scenes, Commercial Espresso Machines, Equipment Guidance, Industry Insights

We add new machines to our range carefully. We’re not here to shift kit for kit’s sake — if we’re recommending something to an independent operator, it needs to earn its place. La San Marco has earned it. Founded in Italy in 1920, La San Marco has spent over a century...
Coffee Machines for Restaurants: Get the Last Course Right

Coffee Machines for Restaurants: Get the Last Course Right

by Will | Jul 15, 2026 | Commercial Espresso Machines, Equipment Guidance, Industry Insights

A guest can forgive a slow starter. They can overlook a slight misstep in the middle of a meal. But the end of the experience — the moment they sit back, the plates are cleared, and the coffee arrives — that’s what they carry home with them. It’s the final...
What If Your Takeaway Cups Could Tell You What Your Customers Really Think?

What If Your Takeaway Cups Could Tell You What Your Customers Really Think?

by Will | Jul 10, 2026 | Coffee Shop Owners, Consumer Insights, Industry Insights

Every morning, dozens of cups leave your café. Flat whites, oat lattes, Americanos — each one handed to a customer you probably recognise but don’t really know. You know their order. You might know their name. But do you know what they actually think of your coffee?...
No Fret, Whitley Bay – A Street That Forgot to Be Busy

No Fret, Whitley Bay – A Street That Forgot to Be Busy

by Will | Apr 26, 2026 | Coffee Shop Owners, For Startups, Industry Insights

Some locations announce themselves. Busy high streets, well-worn coffee trails, the kind of spot where footfall does half your marketing for you. South Parade in Whitley Bay is not that street. It has history — for years it was a centre for nightlife and a gathering...
A Coffee Empire On The Rise (thanks to The Apprentice!)

A Coffee Empire On The Rise (thanks to The Apprentice!)

by Will | Apr 18, 2026 | Coffee Shop Owners, Commercial Espresso Machines, For Startups, Industry Insights

Most business origin stories involve a gap in the market, a business plan, maybe a mentor. This one starts with a television programme and a gut feeling. Nearly 19 years ago, she was working as a legal secretary at a solicitors’ firm in Manchester — straight out...
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